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Google Tests New Ad Offerings — But Will Advertisers Follow? – WSJ.com

An article by Dan Putt

Google’s Long Term Goal: “The long-term fantasy is we walk up to you and you give us, say, $10 million and we’ll completely allocate it for you” across different media and ad types, he said in an interview last month.

Google Tests New Ad Offerings — But Will Advertisers Follow? – WSJ.com

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